EVENTS
Summergate Roadshow 2022 | Where Brands Shine
Event Type: Roadshow
Client Type: Beverage
Riviera Office: China
Deliverables:
Creative Design
Material Production
Guest Flow Management
Arrival Backdrop
E-Invitations
Summergate’s China Wine Tasting Tour
Summergate is a major player in the Greater China drinks market with a clear mission: to create better experiences together. With 10 regional offices across Mainland China, Hong Kong, and Macau, they connect the world of drinks with customers in hospitality, food service, and e-commerce.
A New Collaboration After Barefoot China Launch
Following the success of Summergate’s Barefoot China Launch in 2021, we were once again thrilled to assist with their latest project: the China Wine Tasting Tour. This three-stop roadshow travelled through key cities in China, including Hangzhou, Shenzhen, and Chengdu.
Kicking Off in Hangzhou
The first stop took place at Park Hyatt Hangzhou, where over 200 guests gathered to explore Summergate’s extensive portfolio. Attendees had the chance to taste a diverse range of wines, spirits, and beverages. In addition, the programme featured branded wine pairing dinners and an educational masterclass offering deeper insights into the wine industry. As a result, the first leg of the tour was a great success.
Summergate Roadshow: Enhancing Brand Visibility On-Site
Beyond the tasting experience, our China team focused on maximising brand exposure within the venue. We delivered creative brand activations in the hotel foyer, designed the backdrop, product displays, e-invitations, directional signage, brand wall, and photo props. These elements helped reinforce Summergate’s presence and created a cohesive brand atmosphere throughout the event.
Event Type: Roadshow
Client Type: Beverage
Riviera Office: China
Deliverables:
Creative Design
Material Production
Guest Flow Management
Arrival Backdrop
E-Invitations
Summergate’s China Wine Tasting Tour
Summergate is a major player in the Greater China drinks market with a clear mission: to create better experiences together. With 10 regional offices across Mainland China, Hong Kong, and Macau, they connect the world of drinks with customers in hospitality, food service, and e-commerce.
A New Collaboration After Barefoot China Launch
Following the success of Summergate’s Barefoot China Launch in 2021, we were once again thrilled to assist with their latest project: the China Wine Tasting Tour. This three-stop roadshow travelled through key cities in China, including Hangzhou, Shenzhen, and Chengdu.
Kicking Off in Hangzhou
The first stop took place at Park Hyatt Hangzhou, where over 200 guests gathered to explore Summergate’s extensive portfolio. Attendees had the chance to taste a diverse range of wines, spirits, and beverages. In addition, the programme featured branded wine pairing dinners and an educational masterclass offering deeper insights into the wine industry. As a result, the first leg of the tour was a great success.
Summergate Roadshow: Enhancing Brand Visibility On-Site
Beyond the tasting experience, our China team focused on maximising brand exposure within the venue. We delivered creative brand activations in the hotel foyer, designed the backdrop, product displays, e-invitations, directional signage, brand wall, and photo props. These elements helped reinforce Summergate’s presence and created a cohesive brand atmosphere throughout the event.
Contact Us
Our event planning teams in China, Thailand and Singapore are dedicated to making your corporate event a success.
Contact us today to discuss your event objectives and let us create a tailored solution that exceeds your expectations.
– Nearly 20 years of event planning expertise.
– Providing a full range of event solutions from creative conception to execution.
– Regional teams with deep cultural and market insights.
Let us bring your next event to life!
