Trip.com “Travel Marketing Hub” Strategy Launch
Our Shanghai team is proud to have recently worked with Trip.com Group to launch their new “Travel Marketing Hub” strategy, with a future-themed launch party in the iconic Shanghai Tower.
Over 600 people attended, including several KOLs from the tourism industry. Senior executives of Trip.com gave keynote speeches during the event, including James Liang (Co-founder & Chairman), Tianxu Sun (Vice President), Bo Sun (Executive Vice President and CMO), and Jane Sun (CEO), whilst customised performances were also arranged on the top floor of Shanghai Tower, to entertain guests.
The event’s theme was centered around “Beyond Gravity” and our team developed a suite of futuristic visuals and designs to tie in with the theme concept. The venue was also decked out with bespoke Beyond Gravity photo opportunities and production items.
From the after-party guest flow management to the event management rundown, we were delighted to have liftoff for the company’s new Strategy.
After successfully launching Trip.com’s virtual “Travel On” campaign in 2020, we were glad to once again work with the groundbreaking company to produce and manage their exciting launch event.