EVENTS

Wine Australia China Roadshow 2024

Celebrating Australian Wine Across China

Wine Australia, the beacon of the Australian wine industry, hosted its dynamic 2024 China Roadshow to celebrate and promote the diversity of Australian wines. With a clear mission to deepen China’s connection to Australian vintages, the roadshow acted as a vital link between wineries and the growing Chinese market.

Spanning four major cities – Beijing, Shanghai, Chengdu, and Guangzhou – the roadshow transformed prestigious venues such as JW Marriott and The Ritz-Carlton into vibrant wine discovery hubs. Each event welcomed 500 to 1,000 attendees daily. These included wine lovers, industry professionals, and members of the media.

Importantly, the programming highlighted themes of diversity, adventure, and the inviting spirit of Australian wines. Through educational sessions and interactive experiences, attendees gained deeper insights into winemaking, grape varieties, and regional character.

Riviera’s Role in Bringing It to Life

Our Shanghai-based corporate event team played a key role in bringing Wine Australia’s vision to life. From creative concept development to full-scale production and on-site coordination, we ensured each venue reflected the energy and optimism of the Australian wine scene.

As a result, the events not only inspired guests but also strengthened industry connections, paving the way for future collaborations between Australia and China.