Wine Australia’s 2019 China Roadshow
Riviera’s team recently returned from supporting Wine Australia’s 2019 China Roadshow. We were delighted to work with Wine Australia again to activate new markets, amplify the “Australian Wine Made Our Way” message and increase brand awareness in China. We provided venue sourcing, visual designs, production, management and entertainment in the respective events held in Tianjin, Hangzhou, Kunming and Shenzhen. Over 4000 guests attended the wine-tasting exhibitions, showcasing 170 different wine labels from Australia. Additionally, a total of 11 master classes were organised to educate and share appreciation for the craft of the wine. To reflect the brand’s key message, Riviera consistently delivered diverse, creative, authentic and premium experiences at each location. Take a look at what we accomplished!