WOW COLOUR Product Launch

Beauty retailer brand, WOW COLOUR officially opened its doors to the public on 4 January 2020. Riviera Events was selected as the event agency for the grand opening, supporting with the activation, product launch, production and management. The day began with the store opening, where thousands of excited customers queued outside, eager to enter and try out the new products. Touted as one of the very first major beauty retailers to carry domestic beauty brands, the WOW COLOUR flagship store indeed “wowed” the attending media and consumers with 130 different cosmetic brands. Following the store opening was the brand launch conference and gala dinner. Incandescent violet and fuschia lights emitted onto a kaleidoscopic planet, officially kicking off the evening and commemorating the celebratory occasion. During the conference, the CEO of WOW COLOUR, Yang Yang, shared her perspective on the domestic beauty industry and its potential to thrive in the global market. Other highlights were a photo opportunity within a multi-coloured dodecahedron and unparalleled entertainment during the gala dinner. Riviera Events South China team was thrilled to support the WOW COLOUR brand activation and look forward to collaborating with the company again as it expands across the region.